Turning human needs into AI products with measurable outcomes.

I help teams understand what people need and design products around them. My work spans AI, behavioral science, education, and mental health, with particular depth in conversational products and high-context user experiences. My gift is making complexity legible: understanding people quickly, finding the signal in a complicated problem, and explaining it in a way that makes the next decision easier.

Selected
product work.

Kohra is available by password.
Rita and Sound.fan case studies are in progress.

2025 Wellness AI Therapeutic Conversation Design

Kohra

When someone is emotionally activated, a polished response is not enough. The product has to judge when to ask, reflect, regulate, give space, or stop. At Kohra, I lead the conversational and product systems behind those decisions, combining dialogue design, user research, safety rules, and evaluation.

  • State Machine
  • Safety Architecture
  • Eval Rubrics
  • Consent & Safety
2024 to now Career AI Personalization & Memory Systems

Rita Co. (Mondai)

Career guidance often fails by giving people more information than they can use. At Rita, I design AI learning experiences that help users sort through options, see what applies to them, and take the next useful step. I lead conversational UX and evaluation across onboarding, memory, and task flow.

  • Conversation Design
  • UX Research
  • Memory & Evaluation
2024 Multi-Agent System Entrepreneurial AI Platform

Sound.fan

Founders rarely have one kind of problem at a time. At Sound.fan, I helped design a multi-agent product that brought product, growth, and execution perspectives into one coordinated experience. I defined agent roles, handoffs, and the founder-facing flow, then co-presented the prototype at the 2024 BITS Conference.

  • Multi-Agent Design
  • Agent Orchestration
  • BITS 2024

How I
contribute.

Research

I study how people understand, use, and respond to a product. Interviews, usability testing, conversation review, behavioral signals, and qualitative synthesis help me identify the real problem before a team commits to a solution.

Product Design

I turn findings into product decisions: interaction models, conversational flows, information architecture, prototypes, requirements, and system behavior. I am most useful where the experience depends on judgment, context, and what happens next.

Evaluation Metrics

I define ways to tell whether an AI experience is actually working. That includes evaluation criteria, test cases, behavioral measures, failure patterns, and product signals that connect model performance to the quality of the user experience.

Communicating Complex Ideas

I make complicated systems legible to the people who need to act on them. I translate research, AI behavior, product logic, and technical constraints into clear frameworks, documentation, presentations, and interfaces for technical and non-technical audiences.

Knowing something and being able to use it are different problems.

A person can have accurate information and still not know what it means for them, what matters most, or what to do next. I design the language, timing, structure, and feedback that help close that gap.

That is why my work can move from an emotional-health conversation to a career-learning flow to a clinical implementation plan without feeling disconnected. In each case, the question is the same: how do we make the right information usable at the moment it matters?

Lili Genn
Notovitz

Lead UX Designer,
AI Products
Austin, TX

Experience

Product Design Lead
Kohra

Led product design for an emotionally sensitive conversational product, from state-based interaction flows to consent, safety, escalation, and evaluation. Reframed recurring conversation failures as systems problems rather than prompt-writing problems.

Team Lead, AI Product Experience
Rita Co. (Mondai)

Lead conversational UX and evaluation for a career guidance product, with a focus on onboarding, memory, continuity, and task flow. Translate conversation failures into specifications with product, engineering, and data.

Previously Conversation Designer & UX Researcher, Dec 2024 to Dec 2025.

Product & Research Contributor, Conversational AI
Sound.fan

Helped design a coordinated team of specialist agents for founders. Defined roles, interaction rules, and UX patterns; co-presented the working prototype at the 2024 BITS Conference.

Implementation Specialist
DadCare

Turn clinical ideas into provider-facing workflows, implementation materials, and research questions for a father-inclusive perinatal care initiative. Lead trauma-informed content and adoption research.

UX Consultant, AI & Conversation Design
Genn AI Design

Consulted on conversation design, user research, prompt architecture, and early safety constraints for AI and wellness products.

Business Operations Director
BlueVoyant

Built reporting and quality systems used by leadership across a 1,500+ employee cybersecurity company. Led workforce analytics, operational audits, and SOC II compliance work during rapid growth.

Audience Experience Consultant
New York City Opera

Used audience research to shape promotional campaigns that increased engagement by 60% and ticket sales by 25%.

Education & Credentials

B.A. Psychology & Digital Media Marketing

University of Maryland · Cum Laude · CIVICUS Award

AI Product Management

IBM Certification · 2024 · Product strategy, lifecycle, delivery

UX / UI Design

Springboard · Information architecture, prototyping, research, branding

Building a product that has to turn
complex information into action? Let’s talk.